RESORT '22

Bells chime in the distance, flags ripple in the gentle breeze. At the edge of the world, nature is rough, beautiful yet unforgiving, and a sense of nostalgia pervades. Our characters appear, fully formed and powerful, echelons of the dawn of a new civilisation, shape-shifters and bell-makers. 

HENDRY STRING TRIANGLE TOP

USD $90

HENDRY STRING BRIEF

USD $90

This is a land of crystal clear turquoise waters that shine silver in the baking sun, mystical sunrises and rocky cliff faces that tumble red into the shores, painting the white sand with swirls of orange dust.

ANJA TUCKED BRALETTE

USD $240

ANJA MIDI SKIRT

USD $290

ANJA CUT OUT DRESS

USD $390

ANJA TIE MIDI DRESS

USD $440

ANJA PANELLED MIDI DRESS

USD $390



HENDRY STRAPLESS CUT OUT ONE PIECE

USD $280

HENDRY KNOT ONE PIECE

USD $250

KELVIN HALTER BODYSUIT

USD $250


A place where islands made of shells disappear with the tide and technicolour sunsets hang low on the horizon, just before night brings on its cloak of stars.

HENDRY STRING TRIANGLE TOP

USD $90



This magical place, edging on Western Australia's tip, could often be mistaken for Mars. Anchoring the storyline for Resort 2022. It is a land held in balance by its traditional Aboriginal custodians and elders, and a place of special significance for SIR. founders Nikki Campbell and Sophie Coote. 

KELVIN HALTER BODYSUIT

USD $250

DEVIN STRING TRIANGLE TOP

USD $90

DEVIN STRING TRIANGLE TOP

USD $90

MARGOT TIERED MIDI DRESS

USD $480

This is a story of coming home, finding it in the unlikeliest of places, and protecting it. It is also a moment of departure - born at a moment in time where the world was in confinement, the collection pushes forth with the feeling of wanting to reclaim our freedom. 

MARGOT PANELLED SHIRT

USD $380

HENDRY ASYMMETRICAL BRIEF

USD $120






Unapologetically Australian, Resort ‘22 draws inspiration from summers past, refracting them through a thoroughly modern lens. In the campaign, the cornerstones of freedom and nostalgia are explored through cacophonous juxtaposition.




DEVIN KNOT ONE PIECE

LOUIS STRING TRIANGLE TOP

USD $90

LOUIS STRING BRIEF

USD $90


MARGOT MINI DRESS

USD $420


Whether in eye-popping colour or subtler black and white, the narrative snaps back and forth from rock and dust to sand and sea, distorted by a mirage of mind-bending mirrors, geometric sand swirls, explosive red casts or portals into the unknown. 


KELVIN HALTER JUMPSUIT

USD $280


AUDREY ONE PIECE

USD $300

AUDREY TRIANGLE TOP

USD $160

AUDREY RIB HIGH BRIEF

USD $180

KELVIN DRAPED DRESS

USD $360

KELVIN OFF SHOULDER DRESS

USD $380



MARCO STRUCTURED BODICE



Sometimes otherworldly, sometimes oddly normal – a makeshift shade tent with shadows cast by dancers outside recalls vivid memories of summers growing up or the magnetic appeal of a festival long ago. Balloons anchor in the sand like buoys shipwrecked in time and space, all the while painted canvases, sparklers and giant bonfires gleam with childlike - albeit much trippier - wonder. Fearless and unwavering in building their utopian fantasy, our characters often engage in child's play, finding pleasure and freedom in letting go of worldly expectations.

The spirit of the SIR. sisterhood is ever-present as muse Charlee Fraser reprises her role, joined this time by Lili Sumner, Manahou Mackay and Abeny Nhial. Ever-changing hair and make-up put further emphasis on individuality and chameleonic nature.




And so, in coming home, the SIR. woman sheds her sweetest, more romantic guise. She has grown - bolder, more confident. Metal bras, body chains and G-strings decked in ringing bells highlight the cut-outs and exposed skin present throughout the collection.. Flashes of chilli red formed in knitted swimwear, dresses slashed open to reveal the body shock SIR's signature minimalist aesthetic into new heights, injecting a sense of fun and modern verve into the brand's fundamental shapes. Black silk and lace and slinky ribbed knits continue on this trajectory, moulding and contorting themselves to best complement the wearer's body. SIR's assertive foray into suiting continues with oversized open-back blazers, paired with ample trousers and best complemented by the collection's sheerest pieces.




Elsewhere, pants are worn dangerously low slung, and pared-back corsetry offers a decisive nod to the '90s. Featherweight black organza delivers one of the season's key looks: trousers, top and trench worn in tandem yet still imbued with a suggestive appeal. Optical whites appear brighter, whether in a one-shouldered gown with a slashed mid-section, multi-purpose dresses that can be done up or left completely open save for a loose tie, or a sharp yet relaxed vest and tailored pantsuit combo. Swimwear complements the offering with abbreviated shapes, high-cut bottoms, twisted necklines or doubled waistbands, accented by a bonded neoprene skirt or white, softly quilted robes perfect for after a swim.

Instilling lightness through colour, lemon yellow tones and vintage prints bring the collection full-circle. Clashing florals and polka dots offer boldness and playfulness, all the while a waving stripe print in polo-neck tops, scooped-out dresses or slimline flares to bring on a dash of '70s euphoria.



There are also gentler moments: backless dresses with gently ballooning sleeves, rendered in white or in the season's vintage print, or semi-sheer linen pieces in black or white complete with delicate smocking. These are mainstays of the SIR wardrobe, sure to offer the die-hard community plenty of what they already know and love while the brand continues to push the boundaries of what's ahead.


CAMPAIGN CREDITS

CREATIVE DIRECTOR BRUNA VOLPI 

PHOTOGRAPHY JAKE TERREY 

FILM RIBAL HOSN 

STYLING FREDDIE FREDERICKS

TALENT ABENY NHIAL CHARLEE FRASER LILI SUMNER MANAHOU MACKAY 

HAIR DAREN BORTHWICK

MAKE-UP LINDA JEFFERYES 

PRODUCTION THE ARTIST GROUP

PHOTOGRAPHY ASSISTANTS

RYAN FLANAGAN NICK SHAW

FILM ASSISTANT & DRONE RAMSAY HOSN

SET & PROPS TRISTAN KANE

HAIR & MAKE-UP ASSISTANT SACHA LORGE

SPECIAL THANKS

WE WOULD LIKE TO ACKNOWLEDGE THE TRADITIONAL CUSTODIANS OF THE LAND ON WHICH THIS CAMPAIGN HAS TAKEN PLACE, THE LAND OF THE BARDI JAWI PEOPLE, WHO CONTINUE TO CARE FOR THIS BEAUTIFUL COUNTRY.


WITH SPECIAL THANKS TO IRENE DAVEY, BARDI ELDER & BUNDY AND THEIR EXTENDED FAMILY MEMBERS AND FRIENDS FOR THEIR GUIDANCE AND SUPPORT THROUGHOUT THE CAMPAIGN, FOR WELCOMING US TO COUNTRY, AND SHARING THEIR STORIES.