YES SIR LANDING PAGE

SIR. x Jordan Barrett Launch

SIR. x Jordan Barrett Launch

Come to dinner with us as we celebrate the launch of SIR. x Jordan Barrett with friends at Babs, New York.

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BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

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Spring Summer 2022 - Lizard Island

Spring Summer 2022 - Lizard Island

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SIR. X YYC LOOKBOOK

SIR. X YYC LOOKBOOK

Seshni and Tiama for our SIR. x YYC capsule collection

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TAMSIN JOHNSON

TAMSIN JOHNSON

The interior designer whose refined aesthetic and expert eye brought our Bondi Flagship to life.

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A night with SIR. x YAN YAN CHAN

A night with SIR. x YAN YAN CHAN

A celebration of friendship and collaboration.

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SIR. x Yan Yan CHAN

A film by Duc Thinh Dong

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SIR. SUMMER PLAYLIST BY OLIVIA SULEIMON

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OLIVE COOKE FOR RESORT '22

OLIVE COOKE FOR RESORT '22

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MONTANA COX’S MARTINI WITH A TWIST.

MONTANA COX’S MARTINI WITH A TWIST.

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BEHIND THE SCENES | RESORT '22

BEHIND THE SCENES | RESORT '22

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Tahnee and Linnea by Jennifer Stenglein

Tahnee and Linnea by Jennifer Stenglein

The latest from Resort '22

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SIT DOWN WITH SIR. NATHAN SMITH

SIT DOWN WITH SIR. NATHAN SMITH

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RESORT '22 MENSWEAR

RESORT '22 MENSWEAR

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SIR. New York

SIR. New York

This week we celebrated the launch of Resort '22 in our Broome Street pop-up, with our friends and family in New York.

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The Film: A LINE IN THE SAND

The Resort ‘22 film by Ribal Hosn and Bruna Volpi drafts the blueprints of a new era for SIR.
This is our world, this is our space. we’re ready for anything – just don’t cross the line in the sand.

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IN CONVERSATION

IN CONVERSATION

Lockie Cooke and Bundy Chaquebor for YES SIR.

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PAIGE RFEILER FOR PRE FALL '21

PAIGE RFEILER FOR PRE FALL '21

Paige Rfeiler captured by Hanah young at Hacienda se San Antoni for Pre Fall '21.

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Yan Yan Chan X SIR. UNIFORM

Yan Yan Chan X SIR. UNIFORM

Yan captured in our SIR. Uniform capsule. Shop pieces individually and as a curated look.

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KAMILA FOR SIR. SWIM

KAMILA FOR SIR. SWIM

Photographed by Sylvee Colless in Miami, Florida.

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MAYA X SIR. DENIM

MAYA X SIR. DENIM

Maya Stepper at home in SIR. denim. Shot by Mikkel Jensen.

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SIR. MUSES

SIR. MUSES

Inspiring women in our SIR. family, photographed in our denim capsule.

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CRYSTAL BY BYRON

CRYSTAL BY BYRON

Crystal Russel by Byron Spencer for YES SIR.

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Sam by Isaac

Sam by Isaac

Samantha Harris captured by Isaac Brown for Spring Summer '21.

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AGI + EMILY FOR PRE FALL '21

AGI + EMILY FOR PRE FALL '21

Agi Agur and Emily Baker captured by Isaac Brown and styled by Elly McGaw for Pre Fall ‘21

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BEHIND THE SCENES | SATELLITE ISLAND

BEHIND THE SCENES | SATELLITE ISLAND

A private island getaway where time stops and the surrounding scenes absorb you completely. Switch off and tune into tranquility

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SIT DOWN WITH SIR | GEORGIA FOWLER

SIT DOWN WITH SIR | GEORGIA FOWLER

Georgia Fowler shares her vacation essentials, favourite holiday destinations and picks from Spring Summer '21 for YES SIR.

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SIR. Men

SIR. Men

Wardrobe essentials for the SIR. man

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Gabrielle Penfold x SIR

Gabrielle Penfold x SIR

Artist Gabrielle Penfold talks about the custom print she created for us, as part of our sustainable capsule from Spring Summer '21.

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BEHIND THE SCENES OF HOLIDAY

BEHIND THE SCENES OF HOLIDAY

Rossana in Lord Howe Island for Holiday '21.

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RESORT '21

RESORT '21

Georgia Fowler, Agi Agur, Charlee Fraser and Stephanie Northwood-Blyth captured by Stefan José for Resort '21 in Byron Bay.

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GABRIELLA BY YAN YAN CHAN

GABRIELLA BY YAN YAN CHAN

Gabriella Brooks captured by Yan Yan Chan in the Byron Bay hinterland for Resort '21.

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BELLA AND YAN YAN AT RAES

BELLA AND YAN YAN AT RAES

Bella Thomas and Yan Yan Chan captured by Jess Ruby James in Resort '21 at Raes, Byron Bay.

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PREFACE '20 with BELEN HOSTALET

PREFACE '20 with BELEN HOSTALET

SIR. muse Belen Hostalet captured in Saint Tropez for Preface '20

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OLIVE BY EMILY

OLIVE BY EMILY

Emily Yates captures Olive Cooke in SIR. sweats, with a side of tennis.

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SIR. SWEATS, FOR MEN.

SIR. SWEATS, FOR MEN.

Our first foray into menswear has arrived - SIR. Sweats.

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BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

SIR. muses Georgia, Agi, Charlee and Bambi for Resort '21 in Byron Bay.

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BEHIND THE SCENES OF PREFACE '20

BEHIND THE SCENES OF PREFACE '20

Jo and Jena in the Southern highlands for Preface '20.

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PREFACE '20 with OLIVE COOKE

PREFACE '20 with OLIVE COOKE

Preface' 20 captured by Emily Yates in the Byron Bay hinterland.

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VISUAL ESCAPE BY BRYDIE MACK

VISUAL ESCAPE BY BRYDIE MACK

Escape to the Italian and French seaside through film by Byrdie Mack.

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JO & JENA FOR PREFACE '20

Brydie Mack captures the inimitable duo for YES SIR.

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PREFACE '20

A sentiment captured by Ribal Hasn by the seaside with vistas that play homage to the breathtaking extremes of mother nature.

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SIT DOWN WITH SIR | BELEN

SIT DOWN WITH SIR | BELEN

We sat down with SIR. Muse Belen to discuss inspirations and the best advice she’s ever received.

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SIT DOWN WITH SIR | Maya + Mikkel

SIT DOWN WITH SIR | Maya + Mikkel

We spoke to SIR. Muse Maya Stepper and her boyfriend Mikkel Jensen about how they met, and their favourite meal to cook together.

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música | AT HOME WITH SIR

We’ve put together some of your favourite songs that will make you want to dance.

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BELLA BY YAN YAN CHAN

BELLA BY YAN YAN CHAN

SIR. muse Bella Thomas shot at twilight by Yan Yan Chan.

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I = CHANGE

Together, we can make a difference.

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SIT DOWN WITH SIR | Roberta

SIT DOWN WITH SIR | Roberta

Roberta Pecoraro is a trailblazer in the Australian fashion scene, and an original SIR. muse. We sat down to talk cooking and why the simple things in life are so important.

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SIT DOWN WITH SIR | EMILY

SIT DOWN WITH SIR | EMILY

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SIT DOWN WITH SIR | SARA

SIT DOWN WITH SIR | SARA

Sara epitomises a true SIR girl on holiday. She shares with us her home and a delicious pasta recipe.

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SIT DOWN WITH SIR | NADIA

The bond between mother and daughter is like nothing else. We catch up with Nadia Fairfax and her beautiful mum, Sharon.

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SIR DOWN WITH SIR | OLIVE

SIR DOWN WITH SIR | OLIVE

SIR. Muse Olive Cooke shares her daily rituals and a secret pesto recipe.

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SIT DOWN WITH SIR | REBECCA

SIT DOWN WITH SIR | REBECCA

SIR. Muse Rebecca Jobson shares her favourite holiday memory and where she turns for inspiration.

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SIT DOWN WITH SIR | TAHNEE

SIT DOWN WITH SIR | TAHNEE

Tahnee Atkinson talks to us her new daily routine, and learning to do handstands.

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