YES SIR LANDING PAGE

SIR. Occasion

Dreamt up by Co-founder and Creative Director, Sophie Coote for her Bridesmaids.

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Sara’s Summer Pasta Recipe

Sara shares her go-to summer pasta recipe from her Parisian kitchen for YES SIR.

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SEEN IN SIR.

Shop looks from our Pre Fall '23 collection featured on Instagram.

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Sit down with SIR. Charlee Fraser

SIR. muse, Charlee Fraser shares memories of working with SIR. and what she is most looking forward to.

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Montana Cox by Xanthe Wetzler

Friends of SIR Monty and Xanthe share their guide to Tokyo.

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LA PAUSE. VISUAL ESCAPE.

SIR. muses Charlee Fraser, Danielle Littleford, Lily Van Der Meeden photographed under the Fijian sun by Nicole Bentley.

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VISUAL ESCAPE

Come behind the scenes with our creative team as they capture our Pre Fall ‘23 collection, La Pause, under the Fijian sun.

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POSTCARDS FROM PUGLIA

Vera Van Erp takes us to Italy for Pre Fall '23.

Summer vacation edit with Jess Pecoraro

Chase an eternal summer – escape to a warmer oasis with La Pause.

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SUITS YOU

From our design studio to your wardrobe.

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In Conversation

Sophie Coote sits down with Kara Hurry, Chief Marketing Officer at FibreTrace®, to discuss traceability in fashion.

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The Weekend Edit

Our edit of weekend wardrobe essentials.

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SIt Down With SIR. | Elly Mcgaw

We sit down with Elly as she captures her favourite looks from the collection in her New York loft apartment.

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SIT DOWN WITH SIR. | BIANCA MARCHI

Bianca shares her favourite places to visit in Brisbane for YES SIR.

Hot SIR. Summer

Spring Summer '23 comes to life through the lens of an eternal summer.

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SIR. x Worn For Good

International Women's Day 2023

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VISUAL ESCAPE

Spring Summer ’23. Behind the scenes. Captured by our SIR. team.

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Sit Down With Tobi Fox of Arlo Communal

Arlo Communal shares their ultimate summer recipe and their secret to a great dinner party.

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SIR. CELEBRATES

A toast to 2022. SIR. celebrated the year over a long lunch curated by Jordan Toft in a private garden on Sydney harbour.

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BEHIND THE SCENES

Georgia Fowler for SIR. swim on tropical Mission beach.

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THE HOLIDAY GIFT GUIDE

Shop our curated edit of SIR. gifts for the festive season.

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SIR. LONG LUNCH

SIR. celebrated the start of a new season with friends of the brand for a long lunch curated by Arlo Communal.

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RESORT '23 MALLORCA

Sabina, Flor and Birgit for Resort ‘23.

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BEHIND THE SCENES - RESORT '23

Beyond the lens, on set in New York for Resort '23.

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MERCE ABSTRACT PRINT

Our print of the season from the design room.

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In conversation

With FibreTrace® Co-founder, Danielle Statham.

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SIR. X JORDAN BARRETT

Jordan wears SIR.x Jordan Barrett. Photographed by Kyle May in New York.

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BEHIND THE SCENES - MOROCCO

Mathilde on film for Pre Fall '22.

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VISUAL ESCAPE:

To Morocco for Pre Fall ‘22

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PRE FALL '22 FILM

The Resort ‘22 film by Ribal Hosn and Bruna Volpi.

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PRE FALL '22 LOOKBOOK

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SIR. x Jordan Barrett Launch

Come to dinner with us as we celebrate the launch of SIR. x Jordan Barrett with friends at Babs, New York.

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BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

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Spring Summer 2022 - Lizard Island

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SIR. X YYC LOOKBOOK

Seshni and Tiama for our SIR. x YYC capsule collection

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TAMSIN JOHNSON

The interior designer whose refined aesthetic and expert eye brought our Bondi Flagship to life.

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A night with SIR. x YAN YAN CHAN

A celebration of friendship and collaboration.

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SIR. x Yan Yan CHAN

A film by Duc Thinh Dong

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OLIVE COOKE FOR RESORT '22

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MONTANA COX’S MARTINI WITH A TWIST.

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BEHIND THE SCENES | RESORT '22

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Tahnee and Linnea by Jennifer Stenglein

The latest from Resort '22

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SIT DOWN WITH SIR. NATHAN SMITH

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RESORT '22 MENSWEAR

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SIR. New York

This week we celebrated the launch of Resort '22 in our Broome Street pop-up, with our friends and family in New York.

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The Film: A LINE IN THE SAND

The Resort ‘22 film by Ribal Hosn and Bruna Volpi drafts the blueprints of a new era for SIR. This is our world, this is our space. we’re ready for anything – just don’t cross the line in the sand.

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IN CONVERSATION

Lockie Cooke and Bundy Chaquebor for YES SIR.

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PAIGE RFEILER FOR PRE FALL '21

Paige Rfeiler captured by Hanah young at Hacienda se San Antoni for Pre Fall '21.

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Yan Yan Chan X SIR. UNIFORM

Yan captured in our SIR. Uniform capsule. Shop pieces individually and as a curated look.

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KAMILA FOR SIR. SWIM

Photographed by Sylvee Colless in Miami, Florida.

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MAYA X SIR. DENIM

Maya Stepper at home in SIR. denim. Shot by Mikkel Jensen.

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SIR. MUSES

Inspiring women in our SIR. family, photographed in our denim capsule.

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CRYSTAL BY BYRON

Crystal Russel by Byron Spencer for YES SIR.

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Sam by Isaac

Samantha Harris captured by Isaac Brown for Spring Summer '21.

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AGI + EMILY FOR PRE FALL '21

Agi Agur and Emily Baker captured by Isaac Brown and styled by Elly McGaw for Pre Fall ‘21

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BEHIND THE SCENES | SATELLITE ISLAND

A private island getaway where time stops and the surrounding scenes absorb you completely. Switch off and tune into tranquility

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SIT DOWN WITH SIR | GEORGIA FOWLER

Georgia Fowler shares her vacation essentials, favourite holiday destinations and picks from Spring Summer '21 for YES SIR.

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SIR. Men

Wardrobe essentials for the SIR. man

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Gabrielle Penfold x SIR

Artist Gabrielle Penfold talks about the custom print she created for us, as part of our sustainable capsule from Spring Summer '21.

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BEHIND THE SCENES OF HOLIDAY

Rossana in Lord Howe Island for Holiday '21.

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RESORT '21

Georgia Fowler, Agi Agur, Charlee Fraser and Stephanie Northwood-Blyth captured by Stefan José for Resort '21 in Byron Bay.

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GABRIELLA BY YAN YAN CHAN

Gabriella Brooks captured by Yan Yan Chan in the Byron Bay hinterland for Resort '21.

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BELLA AND YAN YAN AT RAES

Bella Thomas and Yan Yan Chan captured by Jess Ruby James in Resort '21 at Raes, Byron Bay.

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PREFACE '20 with BELEN HOSTALET

SIR. muse Belen Hostalet captured in Saint Tropez for Preface '20

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OLIVE BY EMILY

Emily Yates captures Olive Cooke in SIR. sweats, with a side of tennis.

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SIR. SWEATS, FOR MEN.

Our first foray into menswear has arrived - SIR. Sweats.

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BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

SIR. muses Georgia, Agi, Charlee and Bambi for Resort '21 in Byron Bay.

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BEHIND THE SCENES OF PREFACE '20

Jo and Jena in the Southern highlands for Preface '20.

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PREFACE '20 with OLIVE COOKE

Preface' 20 captured by Emily Yates in the Byron Bay hinterland.

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VISUAL ESCAPE BY BRYDIE MACK

Escape to the Italian and French seaside through film by Byrdie Mack.

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JO & JENA FOR PREFACE '20

Brydie Mack captures the inimitable duo for YES SIR.

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PREFACE '20

A sentiment captured by Ribal Hasn by the seaside with vistas that play homage to the breathtaking extremes of mother nature.

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SIT DOWN WITH SIR | BELEN

We sat down with SIR. Muse Belen to discuss inspirations and the best advice she’s ever received.

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SIT DOWN WITH SIR | Maya + Mikkel

We spoke to SIR. Muse Maya Stepper and her boyfriend Mikkel Jensen about how they met, and their favourite meal to cook together.

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BELLA BY YAN YAN CHAN

SIR. muse Bella Thomas shot at twilight by Yan Yan Chan.

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I = CHANGE

Together, we can make a difference.

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SIT DOWN WITH SIR | Roberta

Roberta Pecoraro is a trailblazer in the Australian fashion scene, and an original SIR. muse. We sat down to talk cooking and why the simple things in life are so important.

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SIT DOWN WITH SIR | EMILY

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SIT DOWN WITH SIR | SARA

Sara epitomises a true SIR girl on holiday. She shares with us her home and a delicious pasta recipe.

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SIT DOWN WITH SIR | NADIA

The bond between mother and daughter is like nothing else. We catch up with Nadia Fairfax and her beautiful mum, Sharon.

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SIR DOWN WITH SIR | OLIVE

SIR. Muse Olive Cooke shares her daily rituals and a secret pesto recipe.

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SIT DOWN WITH SIR | REBECCA

SIR. Muse Rebecca Jobson shares her favourite holiday memory and where she turns for inspiration.

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SIT DOWN WITH SIR | TAHNEE

Tahnee Atkinson talks to us her new daily routine, and learning to do handstands.

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New Arrivals

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Dresses

Quick Links:

YES SIR LANDING PAGE

Sounds of Reflexión.

SIR. Occasion

Sara’s Summer Pasta Recipe

SEEN IN SIR.

Sit down with SIR. Charlee Fraser

Montana Cox by Xanthe Wetzler

LA PAUSE. VISUAL ESCAPE.

VISUAL ESCAPE

POSTCARDS FROM PUGLIA

Summer vacation edit with Jess Pecoraro

SUITS YOU

In Conversation

The Weekend Edit

SIt Down With SIR. | Elly Mcgaw

SIT DOWN WITH SIR. | BIANCA MARCHI

Hot SIR. Summer

SIR. x Worn For Good

VISUAL ESCAPE

Montana's SIR. Summer Playlist

Sit Down With Tobi Fox of Arlo Communal

SIR. CELEBRATES

BEHIND THE SCENES

THE HOLIDAY GIFT GUIDE

SIR. LONG LUNCH

RESORT '23 MALLORCA

BEHIND THE SCENES - RESORT '23

MERCE ABSTRACT PRINT

In conversation

SIR. X JORDAN BARRETT

BEHIND THE SCENES - MOROCCO

VISUAL ESCAPE:

PRE FALL '22 FILM

PRE FALL '22 LOOKBOOK

SIR. x Jordan Barrett Launch

BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

Spring Summer 2022 - Lizard Island

SIR. X YYC LOOKBOOK

TAMSIN JOHNSON

A night with SIR. x YAN YAN CHAN

SIR. x Yan Yan CHAN

SIR. SUMMER PLAYLIST BY OLIVIA SULEIMON

OLIVE COOKE FOR RESORT '22

MONTANA COX’S MARTINI WITH A TWIST.

BEHIND THE SCENES | RESORT '22

Tahnee and Linnea by Jennifer Stenglein

SIT DOWN WITH SIR. NATHAN SMITH

RESORT '22 MENSWEAR

SIR. New York

The Film: A LINE IN THE SAND

IN CONVERSATION

PAIGE RFEILER FOR PRE FALL '21

Yan Yan Chan X SIR. UNIFORM

KAMILA FOR SIR. SWIM

MAYA X SIR. DENIM

SIR. MUSES

CRYSTAL BY BYRON

Sam by Isaac

AGI + EMILY FOR PRE FALL '21

BEHIND THE SCENES | SATELLITE ISLAND

SIT DOWN WITH SIR | GEORGIA FOWLER

SIR. Men

Gabrielle Penfold x SIR

BEHIND THE SCENES OF HOLIDAY

RESORT '21

GABRIELLA BY YAN YAN CHAN

BELLA AND YAN YAN AT RAES

PREFACE '20 with BELEN HOSTALET

OLIVE BY EMILY

SIR. SWEATS, FOR MEN.

BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

BEHIND THE SCENES OF PREFACE '20

PREFACE '20 with OLIVE COOKE

VISUAL ESCAPE BY BRYDIE MACK

JO & JENA FOR PREFACE '20

PREFACE '20