SIR. has always been shaped by the women who wear it.

There are many ways to become a muse. Sometimes you are asked. 
Sometimes you simply happen to be there at the right time, wearing the right thing, looking like you know something nobody else does.

A decade in, she is still the moment: original muses, old friends and long-standing collaborators who helped decide what SIR. would become. 
Others are what comes next, a new generation of founders, artists and creatives doing things entirely on their own terms. 

For one long afternoon, they all end up at the same place.