THE ALENA
MAXI DRESS

Ivory now back in stock. Limited units
available - be quick!

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OUR MOST LOVED BACKLESS STYLES

Shop our top picks below.

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The Holiday Collection

A collection for everyday that brings you luxury wardrobe basics in effortless silhouettes, all year round. Each piece in the collection has been designed to be worn interchangeably spanning across daywear, beach/resort wear and lounge.

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SIR SWEATS

Introducing SIR Sweats for him and her with everyday
favourites and winter essentials.
Shop individually or in our curated 2 piece, 3 piece
and 5 piece edits.

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SWEATS EDITS

featuring 2 piece, 3 piece and 5 piece essentials.
save when shopping our curated edits.

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SIR HAS
PARTNERED
WITH I=CHANGE

$1 of every sale is donated
to a charity of your choice.

#sirthelabel