YES SIR LANDING PAGE

24 hours at Macakizi Hotel, Bodrum.

24 hours at Macakizi Hotel, Bodrum.

Come with us for an incredible few days shooting our Resort ‘25 campaign.

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SIR. Holiday Gift Guide

SIR. Holiday Gift Guide

Gift of Giving. Treat the ones you love with SIR.

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A Bodrum Summer.

A Bodrum Summer.

Join us for few days under the Turkish sun with Paula Anguera and Jennifer Stenglein.

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Dreaming up, Dreamwood.

Dreaming up, Dreamwood.

Dreamwood threads inspiration from The Sea Ranch into a tactile connection of nostalgia in a modern form.

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Breaking Bread.

Breaking Bread.

An intimate celebration with SIR. muses to mark the arrival of Resort ’25, Dreamwood. Set at the Idyllic Lo Scoglio in the Byron Bay Hinterlands.

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Dreamwood, with Yan Yan Chan.

Dreamwood, with Yan Yan Chan.

A photo diary by SIR. muse Yan Yan Chan for Resort '25.

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Sounds of Dreamwood

A sonic mood for Resort ‘25 by @isabellamassenet.

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SIR. x Range Rover House.

SIR. x Range Rover House.

Co-founders and Directors, Sophie Coote and Nikki Campbell joined Range Rover at their annual Range Rover House in Thredbo in August.

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Girls on film. Postcards from The Mediterranean.

Girls on film. Postcards from The Mediterranean.

Motion by Ari Kwasner

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Ibiza with Xanthe

Ibiza with Xanthe

SIR. collaborator, Xanthe Wetzler takes us to Ibiza, through her lens. Photographing SIR. muses Tahnee, Bambi and Montana under the mediterranean sun. In between shoots, Xanthe shares her favourite places to eat, swim and flourish under the Mediterranean sun.

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Postcards from the Mediterranean

Postcards from the Mediterranean

Sun, swim, eat, repeat. SIR. muses Tahnee, Montana and Babmi photographed on vacation by the Mediterranean by Xanthe Wetzler.

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Jess Ruby James' Paris.

Jess Ruby James' Paris.

Australian photographer and SIR. collaborator Jess Ruby James shares her favourite places to people watch, her perfect 24 hours, and why Paris holds a special place in her heart.

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BTS with Range Rover and SIR.

BTS with Range Rover and SIR.

On set with Nikki & Sophie for Range Rover Evoque, The City That Shaped Me campaign.

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HOLA, IBIZA.

HOLA, IBIZA.

SIR. muses Yan Yan, Tahnee, Montana, Bambi & Xanthe join Nikki & Sophie for lunch by the Med.

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24 Hours in the Tropics

24 Hours in the Tropics

Come behind the scenes on our latest travel campaign starring Aude Magharam and Maria Baza.

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SIR Travels. Pre Fall '24.

SIR Travels. Pre Fall '24.

On Island time with Maria and Aude. Photographed by Jennifer Stenglein for Pre Fall ‘24.

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Golden Hour in Motion

Golden Hour in Motion

A film by Ribal Hosn. Starring Aude Magharam and Maria Baza.

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Another Night with DLB & SIR.

Another Night with DLB & SIR.

This week SIR. muse Diana Louise Bartlett hosted an intimate dinner to mark the arrival of Pre Fall ‘24, Another Night.

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SOLAR POWER

SOLAR POWER

SIR. muse, Olive Cooke takes us through SIR. essentials as we look to the Mediterranean for a mid-year escape. Explore our vacation edit.

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Buon Appetito. By Annalisa Ferraris.

Buon Appetito. By Annalisa Ferraris.

For YES SIR. Ferraris' heroes simplicity in food to create a menu harnessing autumnal produce, and a dessert best served in her chrome coupes.

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Melbourne Residency Celebration

Melbourne Residency Celebration

To celebrate the opening of our Melbourne Residency, we welcomed our community through the space to mark our first physical residency on Melbourne’s iconic High Street, Armadale.

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Visual Escape With Vera

Visual Escape With Vera

Vera van Erp photographs Spring Summer '24 in Cape Town, SA.

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Sciarpa

Sciarpa

Spotlight on this seasons hero print.

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SIR. Long Lunch

SIR. Long Lunch

In celebration of our Spring Summer '24 collection, friends and muses of the brand joined founders, Nikki Campbell and Sophie Coote, for lunch at Berts in Newport. 

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Behind the scenes. SIR. Travels.

Behind the scenes. SIR. Travels.

Come behind the scenes and hear from Stylist Imaan Sayed who talks us through her favourite moment from set and her tip for finding your personal style.

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SIR. TRAVELS. SPRING SUMMER '24.

SIR. TRAVELS. SPRING SUMMER '24.

Documented in the Caribbean for Spring Summer ‘24.

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SIR. Summer Sounds

Curated by Jennifer Stenglein 

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Behind the scenes of Reflexión with Elly McGaw.

Behind the scenes of Reflexión with Elly McGaw.

Elly McGaw, a New York based stylist and collaborator of SIR. styled the campaign with the concept of Reflexión front of mind. 

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Holiday Gift Guide

Holiday Gift Guide

Our edit of pieces to celebrate your loved ones this holiday season.

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SIR. Jewelry x Henson & Gold

SIR. Jewelry x Henson & Gold

The coming together of minds for a creative collaboration with the duo behind Rainbow Studios and Henson & Gold.

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Reflexión Vol II.

Reflexión Vol II.

A film by Ribal Hosan. Starring Camille Rowe and Luma Grothe. 

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On The Road To Reflexión

On The Road To Reflexión

A story by Jennifer Stenglein + Ribal Hosn.

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SIR. X Frankie Tobin

SIR. X Frankie Tobin

Resort '24 collection, Reflexiòn, welcomes an artistic collaboration with multidisciplinary Artist, Frankie Tobin

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Reflexión in motion, by Ribal

Reflexión in motion, by Ribal

Watch the Resort '24 video now.

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Resort '24 Look Book

Resort '24 Look Book

Step into a mirage, an otherworldly landscape that exists somewhere between a physical space and the unknown.

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Process with Rob Tennent

Process with Rob Tennent

Step into Tennent’s dark room, developing visuals of Reflexión.

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Aries Reimagined

Aries Reimagined

The evolution of a cult classic.

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Sounds of Reflexión.

A sonic mood for Resort '24, curated by Owl Eyes. New season, coming soon.

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SIR. Occasion

SIR. Occasion

Dreamt up by Co-founder and Creative Director, Sophie Coote for her Bridesmaids.

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Sara’s Summer Pasta Recipe

Sara’s Summer Pasta Recipe

Sara shares her go-to summer pasta recipe from her Parisian kitchen for YES SIR.

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SEEN IN SIR.

SEEN IN SIR.

Shop looks from our Pre Fall '23 collection featured on Instagram.

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Sit down with SIR. Charlee Fraser

Sit down with SIR. Charlee Fraser

SIR. muse, Charlee Fraser shares memories of working with SIR. and what she is most looking forward to.

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Montana Cox by Xanthe Wetzler

Montana Cox by Xanthe Wetzler

Friends of SIR Monty and Xanthe share their guide to Tokyo.

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LA PAUSE. VISUAL ESCAPE.

LA PAUSE. VISUAL ESCAPE.

SIR. muses Charlee Fraser, Danielle Littleford, Lily Van Der Meeden photographed under the Fijian sun by Nicole Bentley.

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POSTCARDS FROM PUGLIA

POSTCARDS FROM PUGLIA

Vera Van Erp takes us to Italy for Pre Fall '23. 

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Summer vacation edit with Jess Pecoraro

Summer vacation edit with Jess Pecoraro

Chase an eternal summer – escape to a warmer oasis with La Pause. 

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SUITS YOU

SUITS YOU

From our design studio to your wardrobe.

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In Conversation

In Conversation

Sophie Coote sits down with Kara Hurry, Chief Marketing Officer at FibreTrace®, to discuss traceability in fashion.

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The Weekend Edit

Our edit of weekend wardrobe essentials.

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SIt Down With SIR. | Elly Mcgaw

SIt Down With SIR. | Elly Mcgaw

We sit down with Elly as she captures her favourite looks from the collection in her New York loft apartment.

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SIT DOWN WITH SIR. | BIANCA MARCHI

SIT DOWN WITH SIR. | BIANCA MARCHI

Bianca shares her favourite places to visit in Brisbane for YES SIR. 

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Hot SIR. Summer

Hot SIR. Summer

Spring Summer '23 comes to life through the lens of an eternal summer.

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SIR. x Worn For Good

SIR. x Worn For Good

International Women's Day 2023

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VISUAL ESCAPE

VISUAL ESCAPE

Spring Summer ’23. Behind the scenes. Captured by our SIR. team. 

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Montana's SIR. Summer Playlist

A playlist by Montana Cox.

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Sit Down With Tobi Fox of Arlo Communal

Sit Down With Tobi Fox of Arlo Communal

Arlo Communal shares their ultimate summer recipe and their secret to a great dinner party.

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SIR. CELEBRATES

SIR. CELEBRATES

A toast to 2022. SIR. celebrated the year over a long lunch curated by Jordan Toft in a private garden on Sydney harbour.

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BEHIND THE SCENES

BEHIND THE SCENES

Georgia Fowler for SIR. swim on tropical Mission beach.

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RESORT '23 MALLORCA

RESORT '23 MALLORCA

Sabina, Flor and Birgit for Resort ‘23.

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BEHIND THE SCENES - RESORT '23

BEHIND THE SCENES - RESORT '23

Beyond the lens, on set in New York for Resort '23.

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MERCE ABSTRACT PRINT

MERCE ABSTRACT PRINT

Our print of the season from the design room.

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In conversation

In conversation

With FibreTrace® Co-founder, Danielle Statham.

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SIR. X JORDAN BARRETT

SIR. X JORDAN BARRETT

Jordan wears SIR.x Jordan Barrett. Photographed by Kyle May in New York.

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BEHIND THE SCENES - MOROCCO

BEHIND THE SCENES - MOROCCO

Mathilde on film for Pre Fall '22.

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VISUAL ESCAPE:

VISUAL ESCAPE:

To Morocco for Pre Fall ‘22

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PRE FALL '22 FILM

The Resort ‘22 film by Ribal Hosn and Bruna Volpi.

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PRE FALL '22 LOOKBOOK

PRE FALL '22 LOOKBOOK

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SIR. x Jordan Barrett Launch

SIR. x Jordan Barrett Launch

Come to dinner with us as we celebrate the launch of SIR. x Jordan Barrett with friends at Babs, New York.

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BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

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Spring Summer 2022 - Lizard Island

Spring Summer 2022 - Lizard Island

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SIR. X YYC LOOKBOOK

SIR. X YYC LOOKBOOK

Seshni and Tiama for our SIR. x YYC capsule collection

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TAMSIN JOHNSON

TAMSIN JOHNSON

The interior designer whose refined aesthetic and expert eye brought our Bondi Flagship to life.

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A night with SIR. x YAN YAN CHAN

A night with SIR. x YAN YAN CHAN

A celebration of friendship and collaboration.

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SIR. x Yan Yan CHAN

A film by Duc Thinh Dong

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SIR. SUMMER PLAYLIST BY OLIVIA SULEIMON

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OLIVE COOKE FOR RESORT '22

OLIVE COOKE FOR RESORT '22

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MONTANA COX’S MARTINI WITH A TWIST.

MONTANA COX’S MARTINI WITH A TWIST.

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BEHIND THE SCENES | RESORT '22

BEHIND THE SCENES | RESORT '22

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Tahnee and Linnea by Jennifer Stenglein

Tahnee and Linnea by Jennifer Stenglein

The latest from Resort '22

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SIT DOWN WITH SIR. NATHAN SMITH

SIT DOWN WITH SIR. NATHAN SMITH

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RESORT '22 MENSWEAR

RESORT '22 MENSWEAR

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SIR. New York

SIR. New York

This week we celebrated the launch of Resort '22 in our Broome Street pop-up, with our friends and family in New York.

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The Film: A LINE IN THE SAND

The Resort ‘22 film by Ribal Hosn and Bruna Volpi drafts the blueprints of a new era for SIR. This is our world, this is our space. we’re ready for anything – just don’t cross the line in the sand.

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IN CONVERSATION

IN CONVERSATION

Lockie Cooke and Bundy Chaquebor for YES SIR.

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PAIGE RFEILER FOR PRE FALL '21

PAIGE RFEILER FOR PRE FALL '21

Paige Rfeiler captured by Hanah young at Hacienda se San Antoni for Pre Fall '21.

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Yan Yan Chan X SIR. UNIFORM

Yan Yan Chan X SIR. UNIFORM

Yan captured in our SIR. Uniform capsule. Shop pieces individually and as a curated look.

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KAMILA FOR SIR. SWIM

KAMILA FOR SIR. SWIM

Photographed by Sylvee Colless in Miami, Florida.

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MAYA X SIR. DENIM

MAYA X SIR. DENIM

Maya Stepper at home in SIR. denim. Shot by Mikkel Jensen.

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SIR. MUSES

SIR. MUSES

Inspiring women in our SIR. family, photographed in our denim capsule.

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CRYSTAL BY BYRON

CRYSTAL BY BYRON

Crystal Russel by Byron Spencer for YES SIR.

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Sam by Isaac

Sam by Isaac

Samantha Harris captured by Isaac Brown for Spring Summer '21.

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AGI + EMILY FOR PRE FALL '21

AGI + EMILY FOR PRE FALL '21

Agi Agur and Emily Baker captured by Isaac Brown and styled by Elly McGaw for Pre Fall ‘21

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BEHIND THE SCENES | SATELLITE ISLAND

BEHIND THE SCENES | SATELLITE ISLAND

A private island getaway where time stops and the surrounding scenes absorb you completely. Switch off and tune into tranquility

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SIT DOWN WITH SIR | GEORGIA FOWLER

SIT DOWN WITH SIR | GEORGIA FOWLER

Georgia Fowler shares her vacation essentials, favourite holiday destinations and picks from Spring Summer '21 for YES SIR.

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SIR. Men

SIR. Men

Wardrobe essentials for the SIR. man

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Gabrielle Penfold x SIR

Gabrielle Penfold x SIR

Artist Gabrielle Penfold talks about the custom print she created for us, as part of our sustainable capsule from Spring Summer '21.

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BEHIND THE SCENES OF HOLIDAY

BEHIND THE SCENES OF HOLIDAY

Rossana in Lord Howe Island for Holiday '21.

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RESORT '21

RESORT '21

Georgia Fowler, Agi Agur, Charlee Fraser and Stephanie Northwood-Blyth captured by Stefan José for Resort '21 in Byron Bay.

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GABRIELLA BY YAN YAN CHAN

GABRIELLA BY YAN YAN CHAN

Gabriella Brooks captured by Yan Yan Chan in the Byron Bay hinterland for Resort '21.

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BELLA AND YAN YAN AT RAES

BELLA AND YAN YAN AT RAES

Bella Thomas and Yan Yan Chan captured by Jess Ruby James in Resort '21 at Raes, Byron Bay.

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PREFACE '20 with BELEN HOSTALET

PREFACE '20 with BELEN HOSTALET

SIR. muse Belen Hostalet captured in Saint Tropez for Preface '20

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OLIVE BY EMILY

OLIVE BY EMILY

Emily Yates captures Olive Cooke in SIR. sweats, with a side of tennis.

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SIR. SWEATS, FOR MEN.

SIR. SWEATS, FOR MEN.

Our first foray into menswear has arrived - SIR. Sweats.

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BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

SIR. muses Georgia, Agi, Charlee and Bambi for Resort '21 in Byron Bay.

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BEHIND THE SCENES OF PREFACE '20

BEHIND THE SCENES OF PREFACE '20

Jo and Jena in the Southern highlands for Preface '20.

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PREFACE '20 with OLIVE COOKE

PREFACE '20 with OLIVE COOKE

Preface' 20 captured by Emily Yates in the Byron Bay hinterland.

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VISUAL ESCAPE BY BRYDIE MACK

VISUAL ESCAPE BY BRYDIE MACK

Escape to the Italian and French seaside through film by Byrdie Mack.

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JO & JENA FOR PREFACE '20

Brydie Mack captures the inimitable duo for YES SIR.

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PREFACE '20

A sentiment captured by Ribal Hasn by the seaside with vistas that play homage to the breathtaking extremes of mother nature.

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SIT DOWN WITH SIR | BELEN

SIT DOWN WITH SIR | BELEN

We sat down with SIR. Muse Belen to discuss inspirations and the best advice she’s ever received.

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SIT DOWN WITH SIR | Maya + Mikkel

SIT DOWN WITH SIR | Maya + Mikkel

We spoke to SIR. Muse Maya Stepper and her boyfriend Mikkel Jensen about how they met, and their favourite meal to cook together.

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música | AT HOME WITH SIR

We’ve put together some of your favourite songs that will make you want to dance.

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BELLA BY YAN YAN CHAN

BELLA BY YAN YAN CHAN

SIR. muse Bella Thomas shot at twilight by Yan Yan Chan.

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I = CHANGE

Together, we can make a difference.

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SIT DOWN WITH SIR | Roberta

SIT DOWN WITH SIR | Roberta

Roberta Pecoraro is a trailblazer in the Australian fashion scene, and an original SIR. muse. We sat down to talk cooking and why the simple things in life are so important.

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SIT DOWN WITH SIR | EMILY

SIT DOWN WITH SIR | EMILY

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SIT DOWN WITH SIR | SARA

SIT DOWN WITH SIR | SARA

Sara epitomises a true SIR girl on holiday. She shares with us her home and a delicious pasta recipe.

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SIT DOWN WITH SIR | NADIA

The bond between mother and daughter is like nothing else. We catch up with Nadia Fairfax and her beautiful mum, Sharon.

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SIR DOWN WITH SIR | OLIVE

SIR DOWN WITH SIR | OLIVE

SIR. Muse Olive Cooke shares her daily rituals and a secret pesto recipe.

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SIT DOWN WITH SIR | REBECCA

SIT DOWN WITH SIR | REBECCA

SIR. Muse Rebecca Jobson shares her favourite holiday memory and where she turns for inspiration.

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SIT DOWN WITH SIR | TAHNEE

SIT DOWN WITH SIR | TAHNEE

Tahnee Atkinson talks to us her new daily routine, and learning to do handstands.

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